ARTS & ENTERTAINMENT
Learn how a strong brand can help consumers navigate an increasingly complex world.
13 video lessons (2h 11m)
Meet your new instructor: former CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
LESSON PLAN
Learn how a strong brand can help consumers navigate an increasingly complex world.
13 video lessons (2h 11m)
Meet your new instructor: former CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
LESSON PLAN
- Introduction
- Using Your Time Effectively
- Focus, Strategy & Priorities
- Taking Giant Swings: Pixar Acquisition Case Study
- The Art of Negotiation
- Creating Brand Value
- Expanding Your Brand: Marvel Acquisition Case Study
- Anticipating What Consumers Want
- The Importance of Risk-Taking
- Navigating Complex Deals: 21st Century Fox Case Study
- Managing Industry Disruption: Disney Plus Case Study
- Tenets for Success
- Conclusion
https://www.masterclass.com/classes/bob-iger-teaches-business-strategy-and-leadership/chapters/introduction-5a652bae-fdfd-411b-8809-c0ae1f749382#transcript